Fresh Takes on Innovation

“When a person is in a space with a 10-foot ceiling, they will tend to think more freely, more abstractly,” sais Meyers-Levy, a professor of marketing at the University of Minnesota Carlson School of Management. “They might process more abstract connections between objects in a room, whereas a person in a room with an 8-foot ceiling will be more likely to focus on specifics.” read more…

Hi

It is a pleasure to introduce the BrainStore Blog to you. We will write about themes as varied as innovation management, idea generation, facilitation, networks for ideageneration and success stories from the world of product and service innovation. We welcome all comments to our blog that help us shape the future of innovation services! For a peek into our world, please visit www.brainstore.com

The BrainStore Blog is brought to you by BrainStore, the European pioneer of Industrial IdeaProduction. Since 1989, BrainStore has been developing ideas for multinational corporations, companies, organisations, NGOs, small&medium companies and individuals, using a rigid process called the “IdeaMachine”. The goal of our blog is to share with you our findings and insights about IdeaGeneration, Creative techniques, Community driven Innovation, Decision Making and Implementation of ideas. In short: Everything that makes innovation work, from front to back end.

This blog is developed by the BrainStore staff and edited by the Co-Founder of BrainStore, Nadja Schnetzler, Author of the Book “The IdeaMachine” (available at Amazon)