Innovation in Design
In a short but very funny video, David Ngo tells us about his thoughts on how to achieve true innovation in design. The keyword is process. Instead of waiting for a flash of brilliance, the design process applies several steps like needfinding, brainstorming, prototyping, formgiving and critiquing in order to come up with something that is new, functional and nice to look at.
These steps are pretty close to what BrainStore has been doing for almost 18 years: collecting inspirations, compressing them into ideas and selecting the ones worth going on with.
Via Swissmiss
