Virtual 360 degree city walking tour
The city of Solothurn is an inconspicuous small Swiss town and within easy biking distance from the BrainStore headquarters in Biel. To explore it, Brains (as the employees of BrainStore are called) can from now on leave their bikes in the garage. Taking a tour on www.touchtown.ch comes as close as one get to actually strolling downtown Solothurn on a sunny day!
Using the latest image-rendering technology this virtual tour is nothing like you have experienced before: it does not only allow city strollers to enjoy every corner of Downtown Solothurn by the clicks of your mouse – no – it takes you inside many shops, bars, restaurants, hotels and even churches!
If you are planning a stay in town or an evening out, this website constitutes a real and valuable innovation: before you make your reservations you can check out the restaurant or the hotel of your choice and decide on your favourite room and table.
Are you an experimental or conceptual innovator?
According to David Galenson, a University of Chicago economist, there are two types of innovators; experimental and conceptual innovators.
Galenson classifies the painters Cezanne, Renoir and Pissaro as experimental innovators. They did their best work in the mid to late periods of their careers. Experimental innovators explore their chosen area of expertise step-by-step: experimenting, reflecting, learning and then experimenting again until they perfect their craft. Conceptual innovators such as the painter Picasso, the poet Ezra Pound or the entrepreneur Bill Gates, are conceptual innovators. Conceptual innovators take the quantum leap. They usually make their greatest contribution in the earliest part of their careers.
Understanding that people approach tasks differently and bring different perspectives to the table is a core element of the BrainStore process. We recruit and involve a mix of people as diverse as possible in our innovation development – age, gender, nationality, academic background, experience, learning preferences and so on.
BrainStore believes that everyone has something to contribute when looking for good ideas.
