Emorational: Conscious Cues? Indeed!
One of the long enduring ideas in human psychology: the moment of decision-making is not pre-determined by a single default of the brain, e.g. by a person’s character being calibrated to more of a rational or emotional nature.
Human behavior rather reflects a dynamic interaction between two distinct subsystems of the brain, as a new study by psychologist Adam Alter of Oppenheimer Lab at Princeton University fortifies. While a first affective system follows heuristic cues, a second conscious and rule-based system monitors the quality of these emotional signals. Although perceived as one single act, decision-making appears to be a two-step process.
This dualism is very well reflected within as well as over all the three major phases of the BrainStore method. For inspiration boosting we pull emotional triggers, in compression we integrate emotional yes or no sessions and systematic criteria scans. At the end of the day, decisions on ideas are taken rationally – given that our emotions play along.
