A Great Movie About the Power of Ideas
I just watched one of my favorite movies again: The Hudsucker Proxy by the Cohen Brothers.
This is it’s synopsis:
As Norville Barnes contemplates suicide from atop a New York skyscraper, he looks down on a city he thinks has betrayed him. Months earlier, a naive Norville travelled from his native Indiana to the Big Apple with dreams in his heart and determination on his mind. After landing a mailroom job at a big corporation, he was quickly promoted company president. The honest, unsuspecting fellow failed to realize he was simply a pawn in a plot to undermine investor confidence. Good thing he had a great invention up his sleeve, something so big it became a national sensation and saved his career in the process. But his adversaries continued to plot against him, making it so tough that he lost his lofty dreams and his faith in people. But maybe if he’s lucky, someone will reach him before it’s too late.
It is a great movie about how ideas can change the world and how success can be snatched from you again in an instant, if you adversaries are just clever enough. More than that, it is great fun to watch. Actually, I think it is one of the most overlooked movies of the 90ies.
Want to hear Nadja talk about creativity and innovation?
Our friend Geoffrey from the Group Brilliance Blog lately posted this interview with BrainStore’s Co-Founder Nadja Schnetzler. If you understand German…. Have fun listening!
Flying Book Results
And what a party it was! We had great fun last week developing ideas for flying books with Artist Not Vital.
You can find pictures and all the ideas by visiting the special site we have created. Have fun!
Geoffrey Thomas attended the event as a lateral thinker. Read about his unique experience on his blog Group Brilliance.
Wanted: A flying Book!

At the IdeaFactory in Biel, we are today looking for ideas for a flying book. Sounds strange? Swiss artist Not Vital, who works in Switzerland, Africa and the US, had a great idea for an exhibition with flying books. But: How do we make the books fly? We are finding out today with the artist and 50 participants from Switzerland, among them children, teenagers, BrainStore clients and experts in aerodynamics. Come back and visit this blog to find out some of the solutions.
