Fresh Takes on Innovation

 

Touch it. Understand it.

August 27th, 2008 by Barbara

Children do it. If they want to see how something works, they touch it, move it, turn it around. But as we grow older we seem to distance ourselves from haptic understanding. Designers nowadays will happily work solely with computer models to learn about interaction in the real world. At Adobe however, things are changing, as G. Pascal Zachary reports in The New York Times.

Bringing human hands back into the world of digital designers may have profound long-term consequences. Designs could become safer, more user-friendly and even more durable. At the very least, the process of creating things could become a happier one. While working in simulated computer worlds has undeniable appeal, Mr Tulley (crafts trainer for Adobe) says, “the physical act of making things helps the whole person.

At BrainStore we believe that haptic stimulation is vital to trigger unusual inspirations. We will engage the participants of our creative workshops in 3D modeling with play-do, painting with water colors, assembling collages – the creative interaction causing ideas to be conceived and expressed in a completely unexpected way.

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Who is BrainStore?

BrainStore is an IdeaFactory applying an industrial process in order to produce ideas for companies, organisations and individuals. We are located in Biel, Switzerland and we know what the DNA of Innovation is made of. Go to our website at www.brainstore.com for more information.