Innovationea…
A new disease is haunting the economic universe… Innovationea! However, just like with many other unknown epidemics nobody knows what they’re actually dealing with, what to do about it or how to get rid of it. It’s Kind of scary, sometimes!
But Swisscom realized that there already exists a recipe on how to deal with that new virus: Keep on innovating – along a structured, focused, simple 8-step-plan – always following the ancient rule “Offense is the best defense”.
Nadja Schnetzler, co-founder of BrainStore, explained in brief how to innovate successfully. So don’t be afraid of the virus – just innovate! Success can be that simple…
Read the full article on page 3 (in German)!
