Welcome Aboard the BrainShip!
Once again, the versatility of our mobile IdeaFactory was put to the test. After Kuala Lumpur, Düsseldorf and Addis Abeba, its latest mission was Hamburg. Once again, we left Biel to make the seemingly impossible possible.
We captured the Cap San Diego, the largest sea-worthy museum freight ship worldwide, and renamed it without further ado BrainShip. The pop-up feature being part of our mobile IdeaFactory, this proved to be the only right name for the ship.
During two days, we produced ideas for OTTO, the largest mail order business worldwide.
The ship has never seen anything like that before: smoking heads, animated discussions and OTTO’s decision makers racing against teenagers – what a sight!
After these two successful days aboard the Cap San Diego, we’re already planning the next step, the BrainPlane: idea production in the Airbus A 380.
