Fresh Takes on Innovation

When I was a kid, I used to dream up things like this and draw them during dull classes. The flying car, the car that can swim under water, a city on the moon…

My friends and I truly believed that when we grow up, these things will indeed exist.

And now, look at this: The flying car, at last! Brought to us by Terrafugia, a company founded by award-winning MIT aeronautical engineers. It’s name is also a beauty, it is called “The Transition” and can actually legally drive on roads as well as fly. This is so cool!

The training only takes 20 hours and you can then fly your Transition and drive it home after landing. It costs around 200′000 Dollars.

Thank you, Pascal, who is always on top of all the trends in the aerospace industry.

I learned about this amazing project while visiting the annual conference PINC in Holland. It is a grassroot movement from Estonia, one of the three Baltic states.

A small group of young people wanted to do something about the incredible amount of illegal waste being dumped in forests everywhere in the country. Mostly they wondered why no one seemed to care. They wanted to solve the problem, but also get people engaged in solving it.

Thus, the project “Let’s do it” was born. Four people decided that they would clean up the mess, in just ONE day, motivating a large portion of the population to participate in a day of cleaning up the forests. Only three full time employees managed to motivate 600 volunteers to participate in the project. They mapped the whole waste with help of GPS and cell phones. Celebrities participated in a campaign – for free! And 50′000 volunteers helped clean up all the mapped territories in just one single day. 10′000 tons of waste were gathered in one single day. Wow. It is truly amazing what people can achieve when they work together for a common cause!

What I like most about this project is that not only did the Estonians get rid of their illegal waste in forests, but they have started an ongoing dialogue about sustainability and ecology that every single Estonian at least heard about, but more likely participated in.

Here at BrainStore we are very proud to present a new set of products that will help our customers become the innovation leaders in their industry. We now offer four different products that can be closely linked in a modular way to form a powerful innovation management for organisations and corporations.

First of all, there is our Idea Factory platform, a fully web based solution to create ideas across the organisation while inviting people from the outside into the process. It reflects our process that has been created over 20 years and helps companies to innovate at high speed.

Then there is training. We train teams and companies in innovation processes with our method and software and help companies to build up their own innovation processes that are in line with their culture and needs.

Our proven Idea Events (over 1′000 projects!) are still around, helping clients to generate great ideas with people from within the organisation and without in a day or two, while drastically changing the way the organisation deals with innovation.

Our fourth product category is a magic box full of tools and processes to support, enhance or boost your innovation department and to support your process where you most need it.

With our new product portfolio, we now cater to all the needs of our customers when it comes to innovation. Find out more on our web site