Fresh Takes on Innovation

 

Finding Ideas

January 20th, 2010 by Katie

This fun commercial sent to us from Japan shows people at the moment of inspiration in their everyday lives.

The commercial shows people being inspired in bed, in the park, in the WC, in-transit, at the beach and even in board meetings.

What’s really remarkable about this commercial though is how similar it is to the grumpy thinker who stars in the first part of the presentations we give about BrainStore!

Check out some of our images for where people get ideas:

And, we both have the same conclusions: that it’s much better to be proactive and actively try to get ideas than to just wait for creative inspiration.

Of course, our solutions are a little different!  In the commercial, the solution to lacking inspiration is a stick of gum.  Here at BrainStore, our solution is the Idea Machine – which seems like a much more reliable method of ensuring results!

Post a Comment

Your Comment

NOTE: Name and eMail are required. Only your name will be published. Off-topic, rude or otherwise inappropriate or vapid comments may be removed.
 
Who is BrainStore?

BrainStore is an IdeaFactory applying an industrial process in order to produce ideas for companies, organisations and individuals. We are located in Biel, Switzerland and we know what the DNA of Innovation is made of. Go to our website at www.brainstore.com for more information.