Fresh Takes on Innovation

About two years ago, BrainStore helped the University Hospital of Geneva to come up with a name for a program that the Hospital was initiating based on the recommendations of the World Health Organisations to promote better infection control in hospitals through better hand washing routines.

The name that was created was “VigiGerme®”, litterally translated as “watch out for germs”. On the blog of VigiGerme®, the project owner, Dr. Hugo Sax, explains the background of the program:

VigiGerme® is a non-commercial brand. A piece of social marketing.It’s meant to be viral (infectious). We understand infection control as a product that has to please our prime clients, the healthcare workers. It has to make them look good. To feel good. To fit their intuitive thrive to excel in what they do: to satisfy their clients, the patients. To make them get better, not worse. The name VigiGerme® has been created in a rememberable interdiciplinary creative session with our friends of Brainstore. VigiGerme® is a product of the University of Geneva Hospitals. And it has already infected another hospital, Sint Jan General Hospital, Brugge, Belgium.

There is a video about vigigerme that shows how better infection control works in hospitals:

Posted in BrainStore Idea, How we do it, Social Innovation, Society