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Egg / Chicken question: Culture versus Process

April 19th, 2009 by Nadja

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What needs to come first: A great culture that allows for innovation and makes sure people can contribute to new ideas from within the organisation (and ideally also from without) or a great process that makes sure the organisation can capture all relevant ideas for different topics from various sources such as stakeholders, experts, lateral thinkers, innovators and internal staff and build on those ideas?

What will eventually lead to better innovation? There are different “schools” and beliefs on this question. Ideally, we believe, you have both. A great culture where it is normal and expected to contribute, as well as a process that can capture these contributions in a transparent, fair and collaborative way. If you do not have either, we would always suggest to start with the clear process and to drive the innovation culture with this process instead of the other way round.

What are your beliefs and ideas about the issue of culture and process? Do you see other drivers and needs? Let us know!

Who is BrainStore?

BrainStore is an IdeaFactory applying an industrial process in order to produce ideas for companies, organisations and individuals. We are located in Biel, Switzerland and we know what the DNA of Innovation is made of. Go to our website at www.brainstore.com for more information.