The Beauty of Simplicity
Imagine a phone made from cotton. Soft, pliable and light , yet never compromising on power or performance. The Soft Phone concept by designer Qian Jiang takes what we know about electronic cellulose structures and squeezes every last ounce of performance out of it. Literally!
The is a series of discs with electronic fabric stretched in between. The interface uses a combination of tactile gestures like squeezing to hang-up and touch which detects a deformation on the surface to register input. The fibers are fine enough and optically clear allowing light energy to pass thru to display simple contextual menus. Whenever you need a full QWERTY just unfurl the collapsible structure. The cell antenna, battery, camera, and micro electronics are contained inside a tiny clip which itself is made of soft, squeezable, stress-reducing silica.
New art generator
This is the newest way to create modern art – www.nag.iap.de.
You just define the topic you are designing and how complex you want your design to be. That’s it! The machine searches the web for images that match your topic and chooses them completely freely, and as many images as you ordered and wildly combines them.
And the result? Your art looks exactly the same as in cool and trendy magazines. We suspect the fancy designers used the NetArtGenerator for years.
We in BrainStore like NetArtGenerator because the principle is similar to that of our IdeaMachine: the IdeaMachine incorporates the concept of random combinations to produce something really new. This element of random combination is only one part of how the IdeaMachine produces new and great ideas. Should NetArtGenerator increase their complexity and control possibilities, we love them even more.
On illustration: 6 images about the topic “dog” combined in 10 seconds.
BrainStore in Addis Ababa at “Science with Africa” conference

After our very interesting project in Kuala Lumpur in December where we generated ideas on how to make this world a planet of entrepreneurs, we are now in Africa with the UNECA (UN Economic Commission for Africa) and the African Union.
The Conference lasts for three days and looks for ways how R&D in Africa can be boosted and collaboration North-South and South-South can be increased.
BrainStores task is to develop 15 - 20 ideas with the conference participants, who are members of Parliament of African States, Scientists, delegates of UNECA and other UN Organisations as well as representatives of other organisations and associations.
To read more, visit www.uneca.org/sciencewithafrica
We are having a great time here and are impressed with the diversity, hospitality and positive spirit of this wonderful continent.

