Amnesty with new campaign for Human Rights in China
Amnesty International’s Switzerland branch and BrainStore have come up with a claim for a campaign to raise awareness about human rights in China during next years Olympic games. The aim was to come up with a catchy phrase that is clear and outspoken, yet does not hurt the feelings of the Chinese population and the Olympic Community. The slogan”Menschenrechte aufs Podest” is used in Switzerland in the main three languages and translates to English as “Human Rights to the podium!”
