Inspired by Chaos
When collecting inspirations, chaos should be part of the process. Chaos is a source of the new.
Though it looks pretty much like the Rorschach inkblot test, BrainSplash, as we call one of our creativity tools, is not about a personality test. The random shapes, colors and patterns are inspiring. New thoughts and connotations bubble up: Raw material which will be refined and compressed later on in order to become new ideas. We often use it in name finding processes because the emerging shapes create new inspirations for names, but the tool can also be used in product and service development as one trigger to come up with new fragments of thought.
