Learn From a Master of Innovation
The Economist reflects the Lessons From Apple: Buy clever ideas, pursue simplicity, ignore focus groups and fail wisely.
Apple has no “invented here”-policy. Instead they welcome innovation from the outside. They acquire good ideas and boost their potential by adding their own twist: outstanding design, simplicity and usability. Having the courage no to listen too much to user demands is another key to come up with unexpected, clever products. Of course some products fail, but the core idea might be successfull in a second or third implementation.
