Fresh Takes on Innovation

For everyone who works in the field of ideas and innovation, looking at the world with fresh eyes is vital. And who can provide a fresher look than kids? I strongly believe that being in contact with children is vital to the success of any venture that has to do with innovation. You do not necessarily need to have kids of your own, but you should get exposed to children regularly to see how a complete new look at the world can create new ideas.

At BrainStore, for instance, we have our own daycare called the “MiniBrains” that helps us do this. Everyone at BrainStore gets in touch with kids between one and nine years old on a pretty regular basis, and it is a lot of fun. Listening to children, their views of the world and their interpretation of the weird stuff that goes on on this planet is crucial for us. So the grown Brains spend time with the Minis, playing Lego, eating Fishfingers, discussing the universe in general.

You can learn so many things from children. And most of all, it is often hilarious. My 5 year old daughter Ella asked me at the Birthday party of my Grandfather, when a lot of black and white pictures were shown: “And since when is there color in the world?”, clearly analysing that, not always, has the world been full of color. Or my son, when explained that “this was a long long time ago, when your father was a child” stated: “Oh, during the middle ages?”.

Clearly, this is not only fun, but also very instructive for your own way you look at the world. So go out and get in touch with not only your inner child, but children in general.

Posted in Creativity, Good Idea, Fun, BrainStore Idea, How we do it, Society, Innovation