BrainStore's Idea Machine Process

BrainStore's process to create great ideas at the push of a button.
Goal: a great set of ideas

BrainStore's Idea Machine is a robust, scalable, replicable process to create fresh ideas at the push of a button.


How does the Idea Machine work?

The BrainStore Idea Machine is a scalable, replicable, robust process to create fresh ideas at the push of a button.

To run the Idea Machine Process you need

  • A good briefing

  • A well-composed, motivated community of participants as well as an organizing team that prepares and runs the process

Download the poster.

Differences of the Idea Machine vs. Old School BrainStormings

Create an itinerary based on the briefing

Goal: identify a set of interesting search fields for the topic and define a smart sequence for the creative exploration phase.

  Learn more...

Create the script

Goal: a detailed script for the process with questions, tools, documentation form, and responsibilities. The script is based on the itinerary.

  Learn more...


Goal: look at the topic from as many interesting angles as possible and get a large number of raw ideas and inspirations.

  Learn more...


Goal: extract great ideas from the results of the amassing phase. Inspiring presentation formats of the amassing content trigger the participant's creativity.

  Learn more...


Goal: identify the ideas with the highest resonance from the content of the discovery phase.

  Learn more...

Criteria Scan

Goal: we know which ideas meet the project's success criteria and which ones need further refinement work.

  Learn more...


Goal: identify the most promising ideas to be pursued and refine them to match the project's success criteria.

  Learn more...


Goal: the ideas from the refinement phase which are in the category "keep" are visualized in a comparable manner. All ideas are polished for the Ideas Selection.

  Learn more...

Idea Selection

Goal: measure acceptance and polarization of all ideas - get the first impressions from the participants.

  Learn more...