Make magic happen

How many times did you respond with yes?

🔲 Do you have the urge to improve things in life? One step at a time?
🔲 Are you a combination of a team player and lone performer?
🔲 Are you interested in a broad variety of topics?
🔲 Are you passionate about new forms of collaboration?
🔲 Do you feel comfortable in teams where multiple viewpoints are present?
🔲 Are you attracted to uncertainty? Interested in discovering unknown unknowns?
🔲 Do you have a "start-up spirit" in you?
🔲 Do you like working with language?
🔲 Do you like ongoing learning by doing?
🔲 Are you ready, willing, and able to include your own experience in the training process and shape the future of the BrainStore network?
🔲 Do the BrainStore purpose and Code of Conduct resonate well with you?

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The twelve sessions training approach is based on the following pillars

1) Learn the basics!

Short, well-documented theoretical training sessions with plenty of background information and examples.
The focus lies on the processes and understanding the dynamics of change and innovation work. Shared challenges and questions of the participants are highly appreciated.

2) Experience!

Experience what you learned, ideally in real projects, as an active participant or member of an organizing team.

3) Experiment!

Launch your own experiments is the best way to learn fast and fail fast. Get support from BrainStore partners.

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Key success factors of innovation work

• Acquire a good briefing to get started with your innovation or change project
• Compose a well-balanced community of participants
• Motivate human beings for change and innovation work
• Create ideas at the push of the button with the Idea Machine process
• Design Road Maps

Improve innovation culture within your organization

• Agile working principles
• Roles in innovation work
• Dealing with risks and fear
• Creating a purpose and a code of conduct with a team

Discover unknown unknowns

• Expanding the comfort zone
• Explore unchartered territories
• Discover the unknown unknowns

Innovation Entrepreneurship

• How to earn money as an innovation entrepreneur
• How to successfully apply the Pay-What-You-Wish principle
• Setting up a BrainStore, creating offers and products
• Sales and marketing as an innovation entrepreneur
• Delighting customers as an innovation-entrepreneur by getting shit done
• Managing your innovation business - the commercial part
• Joining the BrainStore network

The training is based on the DNA of innovation, which the BrainStore team deciphered over the last 20 years. These are the underlying processes. These are the tools you will learn to use.

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You will acquire the following skills, which you can apply within your organization, your community, or within the BrainStore network

Initiate change and innovation processes

• Take the lead for topics you care about
• Find customers - let customers find you
• Build support and ownership for innovation projects
• Generate revenue as an innovator

Support teams to come up with good ideas

• Focused
• Efficient
• Inspiring

Support teams to implement good ideas

• Straightforward
• Agile
• With good risk assessment

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Session 1 - 25 August 2022 - Overview

• Training outline
• Purpose
• Code of Conduct
• Innovation Mindset
• The DNA of Innovation

Session 2 - 8 September 2022 - Process how to initiate Innovation Projects

• Within organizations
• Outside of your organization
• Embrace opportunities
• How BrainStore can create value

Session 3 - 22 September 2022 - Process how to Acquire a Briefing

• Get the framing of the briefing right
• Briefing interview, briefing structure

Session 4 - 6 October 2022 - Process Community Composition

• Why different viewpoints matter
• Who to involve
• How to create a good mix of participants
• How to motivate
• How to build buy-in for change and innovation work

Session 5 - 20 October 2022- Process IdeaMachine I (Amassing to Like)

• From the briefing to the brainstorming questions
• Creative process amassing to like
• Theoretical background and practical examples

Session 6 - 3 November 2022 - Process IdeaMachine II (CriteriaScan to Roadmap)

• From a good set of ideas to an action plan in the form of a roadmap

Session 7 - 17 November 2022 - Overview & Joker-Topic

• Code of Conduct
• Purpose
• The DNA of Innovation
• Mindset
• Joker topic

Session 8 - 1 December 2022 - Agile working

• From push to pull
• From function to roles
• Working in cycles - driven by the purpose

Session 9 - 15 December 2022 - How to delight customers

• How to make customers happy and have a good time doing so
• Working with cliffhangers

Session 10 - 12 January 2023 - Back-office and Admin as an Innovation Entrepreneur

• BrainStore support for back-office and admin
• How to focus on people and content

Session 11 - 26 January 2023 - Marketing as an Innovation Champ (Store, Webshop etc)

• How to find customers - how to stay in touch

Session 12 - 9 February 2023 - Joker Topic, Graduation Party

• Graduation party
• Joker Topic

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If you want to become a BrainStore partner...

If you're aspiring to become a BrainStore partner: participate in the entire training and get all you need to start.

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AdHoc: If you are interested in building blocks or special topics

Join as a guest based on the PWYW-principle.

Opportunities will be announced via the BrainStore Offers Page

Frequently asked questions

Participate in next session set

You can follow up with the session in the next training season (Spring 2023)

Get alternatvive assignement (by trainers)